Email marketing is an extremely cost-effective way to communicate with prospective and existing customers. The key objective of email marketing for most businesses is to create “brand awareness”. Other major benefits of email marketing include new customer acquisition and customer retention.
Quick Email Marketing Statistics
- An average Indian marketer allots 6% of the total marketing budget to email marketing
- An average of two out of every three brands undertake email marketing
- 71% of businesses plan email campaigns on a weekly, monthly and quarterly basis
Email Marketing Benefits
Advantages of Email Marketing
Targeted email marketing campaign allows for quick and easy connection with clients. Targeted email marketing has definite advantages over other traditional forms of marketing such as sending direct postal mails or telesales. The major benefits of email marketing include:
1. Generate Repeat Sales
Getting new customers is hard work – it’s also really expensive.In fact, it can be up to eight to ten times more expensive to acquire a new customer than to sell to an existing one. To acquire new customers, you have to factor in the cost of advertising, educating and selling to them.
Keeping in touch with customers on a regular basis via sending e-mail allows you to generate repeat sales which can be up to four times more profitable than the initial purchase. A good email marketing campaign will increase the frequency of repeat purchases from your existing customers.
2. Up-sell and Cross-sell
When appropriate, online email campaigns provide a great opportunity for you to up-sell and cross-sell your products and services. For e.g. if you run a website that sells tennis gear, someone purchasing a new tennis racket might also be interested in tennis balls and other accessories.
By using our email marketing services, it’s easy to create a series of email messages (called ‘Auto-Responders’) that will automatically follow-up with offers on tennis balls, tennis shoes, tennis clothes and so on. This basic technique by itself can easily add an extra 30% to your average order value and is used by almost all major companies online.
3. Drive Offline Purchases
Surprisingly, email marketing is often a catalyst for web users to go and make a purchase offline. As per a survey, 59% of email users said that they have made a purchase offline after receiving an email promotion. Sometimes a user will find something they want online but they need it straight away and can’t afford to wait for delivery. Other times, the product might need to be demonstrated (like a treadmill) and they want to see, touch and feel the item.
If you run a conventional offline business you can use email marketing to drive foot traffic through your door.
4. Cost-Effective Marketing
Email marketing is a lot cheaper marketing channel as against sending direct mails to clients. This is not to say its free email marketing. But rather, email marketing is cost-effective because of its mass reach through mailing groups, easy and accurate tracking, and chiefly because email improves ROI.
5.
Email Marketing ROI
The end game in mind for every marketer anywhere in the world is the ROI. DMA has constantly stated highest ROI on email marketing. Email marketing is a winner here because of its ability to use reporting data to precisely track and measure results.
Unlike traditional direct mails, the effectiveness of online email marketing can be calculated on categories such Inbox Deliverability, conversion or sales and open rates.
It doesn’t matter what type of business or industry you’re in, email marketing can have a positive impact on your sales in more ways than one. Jhaveri offers the best email marketing solutions in India. To reap the benefits of email marketing for your business Contact Jhaveri Today.
